Privacy Policy
Last updated: June 15, 2025
1. Introduction
eCom Lightspeed ("we," "our," or "us") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://ecomlightspeed.com (the "Site") and use our free AI Marketing Team service for eCommerce (the "Service").
By accessing or using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service. No account or login is required to use our Service, but this policy still governs your interactions with our platform.
2. Information We Collect
We strive to minimize the personal data we collect. Since our Service does not require user registration or login, we collect only the information necessary to provide and improve the Service. The categories of information we may collect include:
2.1 Information You Provide
- AI Conversations: When you interact with our AI Marketing Team, the prompts, questions, and data you input into the chat interface (such as product details, store URLs, marketing goals, and business context) are temporarily processed to generate AI responses. This information is used solely to deliver the AI-generated advice and recommendations you request.
- Contact Information: If you choose to contact us through our contact form, we collect your name, email address, subject, and message content. This information is used solely to respond to your inquiry.
2.2 Information Collected Automatically
- Usage Data: We automatically collect certain information when you access our Service, including your IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and the dates and times of your visits.
- Device Information: We may collect information about the device you use to access the Service, including the device type, screen resolution, unique device identifiers, and mobile network information.
- Log Data: Our servers automatically record log data when you access the Service, which may include your IP address, access times, the pages you have viewed, and the referring URL address.
2.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are small data files stored on your device. We use the following types of cookies:
- Essential Cookies: Required for the operation of the Service. These cookies enable core functionality such as security, network management, and accessibility.
- Analytics Cookies: Help us understand how visitors interact with our Service by collecting and reporting information anonymously. We use this data to improve our Service.
- Preference Cookies: Remember your settings and preferences to provide a more personalized experience during your session.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Service may not function properly.
3. How We Use Your Information
We use the information we collect about you for the following purposes:
- To Provide and Maintain the Service: Your AI conversation inputs are processed to generate relevant, expert-level marketing recommendations through our AI Marketing Team, including advice from our Product SEO Expert, Product Copywriter, Google Ads Expert, Meta Ads Expert, Email Marketing Expert, Shopify Expert, Analytics Expert, and CRO Expert.
- To Improve the Service: We analyze usage patterns and aggregated, anonymized interaction data to improve the quality of AI responses, enhance user experience, and develop new features.
- To Communicate with You: If you contact us, we may use your information to respond to your inquiries, provide support, and send you relevant information about our Service.
- To Ensure Security: We use your information to detect, prevent, and address technical issues, security threats, fraud, and abusive behavior.
- To Comply with Legal Obligations: We may use your information to comply with applicable laws, regulations, legal processes, or governmental requests.
4. Third-Party Services We Use
Our Service integrates with certain third-party platforms and services to deliver functionality. These third parties may have access to certain information as described below:
- Supabase: We use Supabase for certain backend infrastructure services, including data storage and real-time capabilities. When you interact with our Service, your session data may be processed through Supabase's infrastructure. Supabase operates under its own privacy policy, and we encourage you to review it at https://supabase.com/privacy.
- Gemini AI (Google DeepMind): Our AI Marketing Team is powered by Gemini AI technology. When you submit prompts or product information to our AI experts, your input is sent to Gemini's API to generate responses. Google processes this data in accordance with its privacy practices. We do not use your conversations to train Google's AI models. You may review Google's privacy policy at https://policies.google.com/privacy.
We do not sell, trade, or otherwise transfer your personal information to outside parties except as described in this Privacy Policy or with your consent.
5. Data Retention
We implement a data minimization approach to retention. Specifically:
- AI Conversations: Conversation data is processed in real-time to generate AI responses. We do not permanently store your individual AI conversations. Session data may be temporarily retained for the duration of your browser session and is cleared when your session ends.
- Usage Data and Logs: Anonymized, aggregated usage data and server logs may be retained for up to 90 days to analyze service performance, detect security issues, and improve our platform.
- Contact Form Submissions: Information submitted through our contact form is retained for up to 12 months after your inquiry has been resolved, after which it is securely deleted.
We may retain certain information for longer periods where required by law, for legitimate business purposes, or to resolve disputes.
6. Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using industry-standard TLS/SSL protocols.
- Regular security assessments and audits of our systems and infrastructure.
- Access controls that limit employee access to personal data.
- Monitoring of our systems for potential security vulnerabilities and threats.
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
7. Your Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information, including:
- Right to Access: You have the right to request copies of your personal information that we hold.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure: You have the right to request that we erase your personal information, under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
- Right to Object: You have the right to object to our processing of your personal information, under certain conditions.
- Right to Withdraw Consent: Where we rely on consent to process your data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.
8. Children's Privacy
Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and become aware that your child has provided us with personal information, please contact us immediately. If we discover that a child under 16 has provided us with personal information, we will delete such information from our servers promptly.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your jurisdiction. By using our Service, you consent to such transfers. We take appropriate safeguards to ensure that your data is treated securely and in accordance with this Privacy Policy.
10. Do Not Track Signals
Some browsers incorporate a "Do Not Track" (DNT) feature that signals to websites that a user does not wish to be tracked. Our Service does not currently respond to DNT signals because there is not yet a common industry standard for how to interpret DNT signals. However, we honor the spirit of DNT by providing you with the ability to manage your cookie preferences and limit data collection through your browser settings.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
- Email: privacy@ecomlightspeed.com
- Website: https://ecomlightspeed.com